饭店服务质量与消费者购后行为良性互动刍议

An Attemptive Analysis on the Positive Interaction Between Hotel Service Quality and Post-purchasing Behaviors

饭店服务质量对消费者购后行为有着显著的影响,消费者购后行为也同样反作用于服务质量。可以说,两者之间存在双向的良性互动关系。构建饭店服务质量与消费者购后行为良性互动模型,并对良性互动模型予以相关解释,分析其互动作用原理以及系统运行速度大小所代表的意义。最后,从增强系统的驱动力,提高驱动轮性能和完善从动轮性能与配合三方面提出实现饭店服务质量与消费者购后行为良性互动的对策与建议。

Hotel service quality has a notable impact on post-purchasing behaviors of customer which also affects the former; there is a positive interaction between them. The article tries to establish a model of their positive interactive relations. Then, the theory of the interaction and the significance of the operational speed of the system are also minutely explained and analyzed. Finally, the article has proposed some constructive suggestions for a desirable interaction between hotel service quality and consumers＇ post-purchasing behaviors from the three aspects of strengthening the driving force of the system, upgrading the capability of the driving wheel and consummating the capability and cooperation of accompanying wlleel.