厦门市会展旅游业发展研究

A Research on Development of MICE Tourism in Xiamen

厦门市是中国最早开放的沿海城市之一,具有发展会展旅游业的良好环境。但是厦门会展旅游业发展仍然存在诸多问题,问题的解决可以从内外两方面进行,如对外可积极加入有关国际会展组织,加强会展的营销力度,加强会展业和旅游业协作;对内可建立会展管理机构,完善会展管理机制,加强专业会展人才的培养,提高会展服务的质量,树立会展品牌意识,培植强势会展品牌,找准定位,实行差异化发展,整合小企业,发展会展旅游企业集团等,以期促进厦门会展旅游业有序、健康、快速的发展。

As one of the earliest open coastal cities, Xiamen city has a desirable environment for developing exhibition tourism. But still some problems exist in its exhibition tourism. To solve these problems and suggest corresponding measure, Masures should be adopted according to its interior and exterior environment. For example, to be active in attending related national exhibition organization, enhancing exhibition business marketing, strengthening the collaboration of exhibition industry and tourism;To build up the exhibition management bureau, improve the management mechanism, reinforce the training of talent in professional exhibition, boost the quality of exhibition services, train the exhibition brand mind, cultivate the powerful brand, find the exact position, implement the diversified development, integrate the small enterprise and culture the enterprise group in exhibition tourism. With both ways, exhibition tourism of Xiamen can come to a stage of an orderly, healthy, and fast development.