消费者剩余与生产者剩余的博弈及其对体育产业综合效益的影响

The Dynamic Game between Sports Consumers and Producers for Surplus and Its Influences on the Comprehensive Performances of Sports Industries

从博弈论的角度,阐释了体育消费者剩余的重要意义和影响因素。指出体育产业作为独立的生产者和社会的合作者,在谋求产业利润最大化的同时必须重视对社会的贡献,即尊重和关怀消费者,合理让渡生产者剩余给消费者剩余,达到生产者剩余与消费者剩余的共生,实现体育产业社会效益与经济效益的最大化。

From the game theory, this study expounds the significance of sports consumer＇ s surplus and factors affecting the surplus. As independent producers and cooperators in modem society, when seeking their maximum of economic performance and profits, sports industries should have valued their contributions toward the society, respecting and protecting their consumers, making a reasonable and optimistic transfer of their surplus into consumer＇ s surplus, and attaining the symbiosis with them so as to get not only their social performance and benefits, but also their economic performance and profits to be maximized.