摘要
尽管我国旅行社业取得了长足的发展,但是问题依然十分突出。采用哈佛学派关于产业经济学的市场结构、市场行为与市场绩效(SCP)分析范式对我国旅行社业发展现状进行了分析,并提出了法规建设、产业整合、结构调整、行业监管等宏观方面的建议。
Although Chinese travel agency industry has made a considerable development, but it＇s problems are still very prominent. This paper makes an analysis of Chinese travel agency industry in market structure, market conduct and market performance based on SCP mode. The paper also gives some suggestions such as laws, industrial integration, restructuring and regulatory, etc.
出处
《湘南学院学报》
2008年第1期33-37,共5页
Journal of Xiangnan University
关键词
旅行社业
市场结构
市场行为
市场绩效
travel agency industry
market structure
market conduct
market performance
