消费者混淆与平行进口的规制——从美国的两个平行进口的案例谈起

Rules and Regulations Concerning Parallel Imports to Avoid Consumer Confusion: From Two US Parallel Imports Cases

本文从美国两个平行进口[2]的案例着手,分析消费者混淆理论在平行进口规制中的作用,从而得出美国在平行进口的问题上在采取地域性原则为基础、权利用竭原则为例外的同时将消费者混淆的可能性作为评定平行进口合法性的依据的结论。

Based on two US parallel imports cases, this article makes an analysis of the function of consumer confusion theory in regulating parallel imports, aiming to arrive at the conclusion that the US takes the likelihood of consumer confusion as a basis for the legality of parallel imports besides adopting the territoriality principle and taking as an exception the principle of exhaustion of rights when they deal with parallel imports cases.