摘要
本文在对甘肃省的整体旅游形象感知和对兰州市旅游形象的感知以及兰州市旅游意象构成要素调查的基础上,并且对地方文脉进行了深入地剖析,运用数理统计分析和CIS方法,将兰州旅游形象的文化识别概括为:黄河文化、渡口文化、桥和山水文化、城市和建筑文化、民族文化、丝路文化;将兰州市旅游意象的精邃归纳为:河—渡—桥—路—山—水—城。结合市场调查,突出兰州的历史文化地位和地理文脉,将兰州旅游形象的一级理念定位为:"千古丝路集散地,山水秀美黄河城";结合兰州旅游的地方性,可以设计出兰州的二级旅游理念:"黄河之都";"天下黄河第一城"。在此基础上建立兰州旅游形象系统及宣传口号。
The holistic tourism image of Gansu Province and tourism image of Lanzhou City were investigated. The regional culture background was generalized by adetailed analysis, statistics analysis and GIS method as：Yellow River culture, ferry culture, bridge culture, mountain and water culture, city and structure culture, ethical culture and the Silk Road culture. The Soul of Lanzhou city tourism was sumed up to river - ferry - bridge - mountain - water - city. Considering the tourism market investigation, history and culture of Lanzhou, the primary mind indentity of Lanzhou tourism was confined ＂centuries -old Silk Road, beautiful mountain- river- huanghe city＂. To establish the Lanzhou city tourism ihaage, the competition from other similar and near destination, disadvantage of native regional nature and economy were considered. In accordance with primary mind it was designed for Lanzhou secondary tourism mind as ： ＂capital of Yellow River＂ , ＂the first city on Yellow River＂.
出处
《干旱区资源与环境》
CSSCI
CSCD
北大核心
2008年第4期157-164,共8页
Journal of Arid Land Resources and Environment
关键词
感知灰度区
文化识别
形象定位
形象系统
grayer region in sense
culture identity
image orientation
image System
