打造华语世界权威的时政文化杂志——《凤凰周刊》策划方略解读

A Study of the Planning Strategies Employed by Phoenix Weekly

作为华语世界一本独具特色的政经刊物,《凤凰周刊》创刊短短数年就成长为华语传媒界一份独具特色的权威政经刊物。该刊内容客观、多元、新锐;栏目策划紧扣时代脉搏,与凤凰卫视构成多元品牌循环体系。

As a unique magazine specialized in politics and economy, Phoenix Weekly has become an authorized and popular magazine. The magazine strengthens objective, multiple and innovative content and its planning is closely connected with the development of our age. The magazine, together with Phoenix TV, has formed a multi-cycling system.