资源依托型旅游产品价格制定的经济学分析

Optional Ticket Pricing Model of the Resource-Based Tourism Products Based on Economic Analysis

通过对资源依托型旅游产品价格制定的理论探讨,初步确立了影响此类产品价格制定的2个主要因素:游客的效用最大化和景区的利润最大化;通过构建静态纳什均衡,计算出了景区门票价格的理论值,并对此进行了结构分析,最后给出了相应的政策建议。

By resource-based tourism products prices on the theory discussion, we gave the establishment of such products pricing two main factors： the effectiveness of tourists and landscaper profit maximization, constructed a static Nash equilibrium, calculated optimal scenic ticket prices of the theoretical value, conducted a structural analysis, gave the corresponding policy recommendations.