英语连接性词语在广告中的语义传递与创造功能

Semantic Transmission and Creative Functions of English Connective Words in Advertisements

连接性词语是在连贯的语篇中有效地体现和构建相邻小句间的逻辑-语义关系的一种手段。在构建一个语篇时,作者往往会使用连接性词语来引导读者或听者按照作者的意图去理解语篇。对于广告语篇来说,连接性词语的使用不仅仅使语篇连贯,更重要的是利用不同的连接性词语,可以很好地传递信息,并创造新的语义,达到广告的交际目的。

Connective words is a means of construct and realize logic-semantic relations between adjacent clauses in coherent discourse. When composing a discourse, the addresser often use connective words to direct readers or addressees to follow the addresser＇ s intention and comprehend the discourse. As to advertisement discourses, using connective words can not only facilitate coherence of the discourse, but also more importantly convey information and create new semantic content to realize communicative functions of advertising.