顺德名人旅游资源开发的思路与对策——以李小龙乐园为例

The Thoughts and Tactic of Shunde Celebrity Tourism Resources Development:Take the Bruce Lee Paradise as an Example

挖掘旅游资源的文化内涵,利用"名人"提高旅游产品的文化品位,强化特色,塑造旅游精品,提高知名度,是顺德旅游业的必然选择。李小龙乐园在开发"李小龙"的名人资源,创造旅游品牌方面做了成功的尝试。

It is an inevitable choice of Shunde tourism industry to explore the cultural connotation of tourism resources; to enhance the cultural quality of tourism products with ＂celebrity＂; to strengthen tourism characteristics; to mould the high-quality tourism products; and to enhance tourism reputation. Operation of Bruce Lee Paradise is a successful example of developing celebrity resources of Bruce Lee and creating tourist brands.