摘要
企业营销的特点以及企业营销组织的环境、战略、职能等权变因素随着企业营销环境的网络化而变化与发展,企业营销组织在结构上也呈现出扁平化、无边界化。
The features and the variable weights of the environment, strategy and functions change and develop with the development of network in the enterprise's marketing organization. The structure of enterprise marketing organization has the features of flatness, boundlessness and virtual.
出处
《安徽工业大学学报(社会科学版)》
2007年第6期41-42,55,共3页
Journal of Anhui University of Technology:Social Sciences
关键词
网络环境
企业营销
组织结构
权变因素
network environment
enterprise marketing
organizational structure
factors of variable weight