网络环境下企业营销组织的权变因素分析

Analysis of the Factors of Variable Weight in Enterprise's Marketing Organization Based on Network Environment

企业营销的特点以及企业营销组织的环境、战略、职能等权变因素随着企业营销环境的网络化而变化与发展,企业营销组织在结构上也呈现出扁平化、无边界化。

The features and the variable weights of the environment, strategy and functions change and develop with the development of network in the enterprise＇s marketing organization. The structure of enterprise marketing organization has the features of flatness, boundlessness and virtual.