基于说服模型的高校德育工作者素质修养

The Quality and Culture of University Moral Educator:the Key Factors that Influence the Attitude Change of the Students

根据霍夫兰德的说服模型,高校德育工作者要促使大学生的态度改变必须注重自身的形象塑造:一要增强自身的可信度,二要增强自身的吸引力。前者包括增强高校德育工作者的权威性和可靠性;后者包括高校德育工作者美化外表,提高受欢迎程度及保持与大学生态度上的相似性。

According to Hovland＇s persuasion model, In order to promote university students change their original attitudes, the university moral educator must improve his credibility and attractiveness. His credibility includes his expertise and trustworthiness, and his attractiveness includes his physical appearance, compatibility and similarity in attitude to the university students.