国防科技行业查新机构竞争能力与发展策略

Competitive Capability of and Development Strategies for Defense Scientific and Technical Novelty-checking Agencies

本文首先分析了国防科技行业查新机构的内部优势和劣势、面临的机会与威胁,然后论证了国防科技行业查新机构应该从产品、价格、位置、促销以及人员等5个层面开展科技查新业务,走出具有自身特色的科技查新发展道路。

The article first analyzes the internal advantages and disadvantages of defense scientific and technical novelty-checking agencies, and the opportunities and challenges they face. Then, it demonstrates that defense scientific and technical novelty-checking agencies should develop their services in the aspects of product, price, place, promotion and personnel so as to blaze a way with their own characteristics.