变化中的欧洲防晒品市场

European sun care market with dynamic changes

分析了欧洲一些国家防晒品市场的发展状况,以及人们防晒意识的转变。介绍了欧洲市场的一些防晒品品牌,建议生产商和零售商要集中精力开发适用于不同人群的个性产品,诸如一些天然产品、男性产品及适用于婴幼儿和青少年的产品。

The situation of sun care market in European region was analyzed, and also the alternation of Europeans. Some new brands of sun care products in European market are introduced here. It is pointed out that manufacturers and retailers need to drive the market and concentrate on the emerging niches, such as natural products, men＇s products and formulas for babies and children.