摘要
受众是武术国际化传播的终点,对其进行研究有助于提高传播的效果。研究认为:武术国际化传播过程中对所有的受众采取一种传播方式,没有对受众类型进行细分;传播过程中忽视受众的心理反应;忽略了反馈机制,并提出了相应的建议以促进武术的国际化传播。
The receivers are the end point of the international dissemination of martial arts. Consequently, the research of receivers is helpful for enhancing the dissemination effect. It is believed in this study that in the process of international dissemination of martial arts, only one kind of propagation method has been adopted for all receivers without any segmentation of different types of receivers. Meanwhile, the psychological responses of receivers are neglected and the feedback mechanism is ignored. Therefore, corresponding suggestions are put forward in this study to promote the international dissemination of martial arts.
出处
《首都体育学院学报》
2008年第2期14-17,共4页
Journal of Capital University of Physical Education and Sports
关键词
武术传播
受众
细分
心理反应
反馈
Dissemination of martial arts
Receivers
Segmentation
Psychological response
Feedback
