旅行社客户关系管理

Customer Relations Management in Travel Agency

在市场竞争激烈的今天,客户关系管理已成为企业管理的重要组成部分。旅行社要想有长足的发展,就必须重视客户关系管理。就客户关系管理的两种方案,及方案在旅行社管理中的运用作详细论述,以期能对当前旅行社发展有一定的指导作用。

In tense market competition today, the customer relations management has become an important part of the business management. For the considerable development, Travel Agency must take into account the customer relations management. This paper focuses on the two plans on the customer relations management and their roles in the travel agency.