What Makes Apple Golden

The mass market is supposed to bedead, but you would never know it from Apple. In February the iTunes Store be-came the second-largest music retailer inthe U.S., right behind Wal-Mart. The i-Pod is to music players what Kleenex isto tissue or Xerox is to copiers. Almosteverything Apple makes transcends gen-

The mass market is supposed to be dead, but you would never know it from Apple. In February the iTunes Store became the second-largest music retailer in the U.S., fight behind Wal-Mart. The i- Pod is to music players what Kleenex is to tissue or Xerox is to copiers. Almost everything Apple makes transcends gender, geography, age, and race. An Apple Store is a demographic melting pot, with computer games for kids and a Genius Bar for their parents and so much cool stuffto touch that it＇s a magnet for teens and twentysomethings.