3Berg, S. and P. Friedman, "Joint ventures in American Industry: An overview", Mergers and Acquisitions,13, 1978.
4Porter, M. E. and M. B. Fuller, "Coalitions and global strategy", In M. E. Porter (ed.), Competition in Global Industries, Harvard Business School Press, Boston, MA, 1986.
5Harrigan, K. R. , "Joint ventures and competitive strategy", Strategic Management Journal, 9(2), 1988.
6Kogut B. , "Joint ventures: Theoretical and empirical perspectives", Strategic Management Journal, 9 (4),1988.
7Pisano, G. P. , "Using equity participation to support exchange: Evidence from the biotechnology industry",Journal of Law, Economics and Organization, 5 (1), 1989.
8Aaker, David, Building strong brands, The Free Press, New York, 1996.
9Borys, B. and Jemison, D. , "Hybrid arrangements as strategic alliance: theoretical issues in organizational combinations", Academy of Management Review, 14(2), 1989.
10Gulati, R. , "Alliances and Networks", Strategic Management Journal, 19, 1998.