广告语言的人文特点分析

Humanistic Spirit of Chinese Culture in Advertising Dictions

广告语言实践民族文化的精神,人文精神也影响和制约着广告语言及其表达。文章对我国广告语言中的文化内涵进行分析,以期时下广告制作者重视融合文化上的积极因素,使广告在社会主义精神文明建设中发挥一定的作用。

Advertising dictions embody national cultural spirit, which, in return, influences and checks advertising expression. The paper looks into the cultural nature in advertising dictions, so as to arouse the ad designers＇ of positive cultural awareness.