影像表达与国族想象——近期国产大片文化心理分析

The Image Expression and the National Imagination

中国电影在21世纪初面临着来自多方面的发展瓶颈和重重压力,其中最引人关注的就是在确保国内票房和观影市场占有率的同时,如何向海外市场推出国产影片。要把中国电影产业做大做活,这两个方面市场的成功营建缺一不可。电影的问题归根结底还是一个民族文化认同、输出的问题。本文正是从全球化与中国文化发展的角度对中国电影近期来在向海外市场推介时所选择的形象定位的深层文化心理结构进行解剖和分析。

Chinese films have faced many development obstacles and much pressure from various aspects at the beginning of the 21st century, and the most difficult of which is how Chinese films enter foreign market as well as ensure the success at the domestic box office. To develop Chinese film industry, both of the domestic market and foreign market are important. The issue on the film is still an issue on the cultural identity and cultural export. From the view of the globalization and Chinese cultural development, this paper analyzes the cultural and psychological structure of the chosen image orientation when the resent Chinese films were introduced into oversea market.