摘要
工业旅游是我国旅游产业的新生事物,有广阔的发展前景。以宜宾五粮液集团有限公司发展工业旅游的例子,分析目前五粮液工业旅游的开发现状。
Industrial tourism is something new in the tourism Industry of China, having a bright future. The development of industrial tourism by Yibin Wuliangye Group Company Ltd is taken as an instance. And the present condition of its exploitation of industrial tourism is analyzed.
出处
《贵州教育学院学报》
2008年第1期60-62,共3页
Journal of Guizhou Educational College(Social Science Edition)
基金
宜宾学院资助项目
关键词
工业旅游
SWOT分析
五粮液集团
特色
Industrial Tourism
SWOT Analysis
Wuliangye Group
Characteristics
