面向符号学关联元素的产品设计表现技法的探讨

The research of product design performance skills on semiotics relevance oriented

目的把产品设计表现技法看作一个符号系统,用符号学的观点,进行符号关联要素的分析。方法用符号学理论分析产品设计表现技法。结果产品设计表现技法就是符号中的"媒介关联物"、"对象关联物"、"解释关联物"3个层面的具体体现。结论产品设计表现技法的实质就是通过效果图表现的一种信息的传达。

Aim The product design performance skills is treated as a symbol system, the elements of semiotics relevance are analyzed to base on semiotics of the view. Methods Semiotics theory is applied to analyze the product design performance skills. Results The product design performance skills is the specific expression of three semiotics levels, the ＂media rele ance＇, the ＂object relevance＂ and the ＂interpretation relevance＂. Conclusion The essence of the product design performance skills is a kind of cultural value transmition by the aid of drawings.