高职商务英语教学中的跨文化导入

Cross-cultural introduction on business English teaching in vocational college

经济的全球化对商务英语的教学提出了越来越高的要求,也使广大教学工作者对商务英语教学中跨文化导入的必要性和重要性有了充分认识。本文以商务英语的教学模式为研究对象,在了解跨文化差异的现象和重要性基础上,说明在商务英语的教学当中应该导入跨文化交际意识。

the economical globalization set the higher requests for business English teaching. Most of the teachers have the full understanding of the necessity and importance on the cross cultural teaching in business English.This article takes business English educational model as research object.On the basis of knowing the importance and phenomenon of the cross-cultural differences the author suggests teachers should introduce the knowledge of cross-cultural communication in business English teaching.