消费行为与制度变迁——一个村庄住房消费的结构化理论分析

Consumption Behavior and Institution Changes:An Analysis of the Housing Consumption in a Village Based on Structuraction Theory

基于对一个村庄的住房消费行为的结构化理论分析,我们发现:传统消费文化对农户的消费行为具有引导作用,而现存制度对农户的消费行为具有直接影响;消费者会对制度变迁做出积极的反应,而不仅仅是消极被动地遵从;在制度和行为的交互作用中,制度制定者、执行者以及消费者应该反思那些具有消极作用的意外后果,并对制度和行为做出合理调整。

By analyzing the Housing consumption in a village based on the structuraction theory, we found that traditional culture plays an important role on farmer＇s consumption behavior, and existing institutions have direct effect on it. Consumers would react to institution changes positively other than to obey it negatively. In the interaction between institution and behavior, constitutors and executors of institutions and consumers should reflect on some unexpected consequences, and made appropriate adjustment to the institution and behavior.