期刊文献+

动态环境下产品组合策略竞争的博弈分析 被引量:2

Game Analysis of Product Mixed Strategy Competition in the Dynamic Environment
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摘要 建立了对称信息条件下的双寡头垄断企业基于价格和知识水平的组合策略选择的博弈模型,通过对模型稳态均衡解的求解和讨论分析了双方的组合策略选择,从而为企业进行产品组合策略的系统规划提供了理论上的指导。 It first establishes a game model for enterprise mixed strategy selection in symmetric duopoly. Then, it analyses the mixed strategy selection in duopoly game equilibrium, based on the solution to the model and the discussion of the equilibrium in steady state. The result shows that it can provide practical instruction for the enterprise in establishing the mixed strategy systematically.
出处 《工业工程》 2008年第2期34-36,53,共4页 Industrial Engineering Journal
基金 国家自然科学基金资助项目(70572103) 上海市科技发展基金软科学研究博士生学位论文资助项目
关键词 寿命周期 价格 知识水平 组合策略 life cycle price knowledge level mixed strategy
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参考文献10

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