现代体育旅游的特征分析

Analysis of Characters Modern Sports Tourism

随着物质与精神生活水平的提高,人们越来越崇尚有利于身心健康发展的生活方式,这样生活质量才能真正提高.体育旅游作为旅游市场的一种新产品,是以体育资源为基础,通过各种体育活动来规划、设计、组合成相关产品,引起人的消费欲望与需求,进而参与感受体育活动与大自然情趣的一种新的旅游形式.

With the improvement of current social substance and spirit life, people are more and more likely to enjoy the lifestyle which is good for their body and soul, so that the standard of their lives can really improve, as a new product of tourist market, sport tourist is a new kind of tourist which base on sports resource and project design combine to relevant products through sports activities leading to a consumption desire and demand of people, participating in feeling sports activities and the fun of nature.