广告创意试析

On the Advertising Originality

作为广告界流行语的创意,一直未被准确完整地认识。广告创意是提炼广告主题及其最佳表现方式,以指导广告制作实践的创造性总体思维过程。在这一过程中,创意最终而又最大的成果是得出"思"的结晶—主题。主题的艺术表达形式是有着多重层次的标语。创意的其它成果是表达主题的策略或者手法,必须产生灵感的精华,才能称其为创意。

The advertising originality -fashion language of advertising group, stand at all times. The advertising originality is creativity collectivity thinking process that abstract advertising subject and furthest exhibition manner in order to guidance advertising facture practice. In this process, finally superme fruit of advertising originality is subject of thought rime ; art＇ s expression form of sobject is slogan that it has much evels. Other fruites of advertising originality is strategy and technique that they express subject. The advertising originality must pruduct inspirational soul.