创新扩散中的采纳者行为与扩散策略分析

Analyses of Adopters' Behaviors and Spread Strategies inTechnological Innovation

本文对在创新扩散过程中影响采纳者行为的因素进行了系统描述，分析了扩散过程的基本特征和采纳行为的特征，并论述了为促进创新在市场上的扩散需采取的对策。

In this paper the behavioral responses to adopting innovation for potential adopters are analyzed and explored in detail . On the basis of examining behavior manners and the theoretical underpinnings of the classic innovation diffusion model,we propose an alternative analysis framework in which some better explanations of diffusion strategies in different situations are explicitly incorporated.