企业问题报道中的媒体舆论暴力事件分析

Analysis on Violence Exerted by Media in Negative Corporate Reports

媒体对企业问题的报道稍有偏颇,就会产生舆论暴力,轻则影响商誉,重则关乎存亡。文章提出"媒体舆论暴力"概念并分析其成因及影响。探讨如何把握企业问题的报道尺度,做到舆论监督既反映问题,又不激化矛盾,有效促进问题的合理解决。倡议新闻媒体坚持"惩恶扬善"的基本原则立场,本着对企业关心、爱护和对读者负责的态度,客观判断和分析正在发生的企业问题,在行使舆论监督、批评权利的同时,帮助企业尽快实现快速有序地发展。

Negative corporate reports sometimes may cause public opinion violence by mistake. It makes a strong impact on goodwill and results in the crisis of enterprises. The article puts forward a new concept of violence exerted by media, analyzing several considerations with case in point. Advisable force of public opinion based on complete investigation is absolutely necessary,but it must act in accord-ance with sufficient goodwill. The news trade should take equitable attitude when they report and help build harmonious media.