浅谈旅游购物环境的构成

On the Forming of Tourist Shopping Environment

关于旅游购物环境的构成,目前国内外学术界尚无统一的界定。本文站在旅游者的角度从宏观和微观两方面探讨了旅游购物环境的构成,并具体分析了对旅游者旅游购物产生影响的各种环境因素。

Since the consensus of the forming of tourist shopping environment is yet to be reached by the academia home and abroad, the artide is focused on the analysis of the forming of tourist shopping environment from the macroscopic and microscopic views of the tourist, and the analysis on the environmental factors posing impacts on the tourist shopping.