青少年消费行为中的广告文化影响

广告对社会的影响不仅仅在于它的商业潜能,更在于其巨大的文化影响,这种影响体现在青少年群体就是集体价值向个体价值倾斜,反映在消费行为上就是对矛盾的自我价值高度重视,因此当代青少年需要通过对外在形式的审视而获得真实的身份确认和社会定位。

The influence on society of the advertisement only lies in the its commercial potentiality,furthermore in its enormous contribution to the culture. And that contribution that is reflected to the youngsters group is the collective value inclined to individual value, to reflect in consume behavior is the emphasis on self- value of contradiction. So, the modem youngsters need to scan external formal to confirm real identity .