浅析邮政储蓄客户资源管理

Simply analyzing on the customer resource management of the postal savings

客户不仅是邮政储蓄的利润之源,也是发展之基。加强客户资源管理,不仅是竞争形势所迫,而且是生存发展所需。因此客户资源管理是客户经济时代下邮政储蓄发展的核心理念,认真研究邮政储蓄客户管理现状,并找出问题所在,针对问题制定切实可行的策略,培育并提升邮储客户忠诚度,对于提高邮储的市场竞争力是至关重要的。

The customer is not only the headspring of benefits of postal savings, but also the foundation of its development. Enhancing customer resource management, competition is not only independence but also for the survival and development. So the customer resource management is the core idea of the postal savings development under the customer economy era. Earnestly researching the customer management actuality of postal savings and finding out the problems, establishing feasible trategies aimming at the problems, cultivating and promoting the customer loyalty of the postal savings are very important for enhancing the market competition of the postal savings.