校报个性化与舆论导向关系的正确处理

On Proper Handling of the Relationship between the Individuality of College Newspaper and the Guidance of Public Opinion

校报是高校的"机关报",起着宣传学校办学思想,弘扬主弦律的重要作用。随着数字化媒体的高速发展和有力冲击,校报怎样办出特色,让大家喜闻乐见,值得我们深思。本文就如何更好地发挥校报的舆论导向功能,如何使校报突出个性化作探讨。

College newspaper is the college organ and plays the important role of publicizing school-running thinking and main melody. With the high-speed development and powerful impact of digital media, we should think deeply on how to run the college newspaper with popular and distinguishing quality. This paper makes a discussion on how to play college newspaper＇s role of public opinion guidance in a better way and how to lay emphasis on its individuality.