基于主体性特征的博客传播

On Subjectivity- based BLOG Communication

译自英文Blog／Weblog的博客，最基本的含义是网络日志，通过这种新兴的个人网络出版工具，人们可以进行不同形式的个人化写作。博客在中国的发展正式起始于方兴东的博客中国，而传统媒体的关注则是其发展的关键。在发展的过程中，博客的主体性特征渐渐显露，从建立方式、管理方式和表现形式三个方面体现出其作为web2．0的代表之一的独特传播意义。我们应在主体意识的支配下，使博客发展成为积极的传播主体。

Beginning with brief review of the concept and history of BLOG, this paper expounds the subjective characteristics of blog in three aspects ： the way of its construction, the way of its management, and the blog manifestation. Then it demonstrates the communication significance of blog as one of the representatives of web2.0. At last, the paper points out that blog should work as a positive communication subject under the control of subjectivity consciousness.