消费者对服装海报的感性评价分析

Study on Consumer's Perceptual Demand for Clothing Poster

就消费者对服装海报的感性评价,通过调查问卷、面谈展开调查,运用SPSS统计软件分析了服装海报的感性因子构成,得出服装海报的感性形象因子构成及形象评价尺度,探讨了消费群体的特征,为广告公司设计符合消费者感性需求的服装海报提供了依据。

Consumer＇s perceptual demands for clothing posters were investigated by means of questionnaire and interview. Through an analysis with SPSS software,this paper discussed the perceptual factors of clothing posters and the evaluation standards for their images ,and explored the characteristics of consumers＇ community. It provides scientific references for the design of clothing posters to meet the perceptual requirements of consumers.