国内报纸对北京奥运会舆论环境建构的实证研究

Study on Construction of Public Opinion Environment of Beijing Olympics through Domestic Newspapers

以2004年8月至2007年7月《人民日报》、《中国体育报》、《北京晚报》、《京华时报》、《体坛周报》等9家报纸上的北京奥运报道为研究对象,探讨了国内报纸对北京奥运会舆论建构的方式和特点。研究表明,国内报纸在对北京奥运会舆论环境建构的价值取向上.市场报虽然侧重于新闻价值导向,但整体上遵循的是宣传规律;在舆论引导的目标上,国内报纸主要反映了对北京奥运会的积极、肯定评价,公众动员的目标也基本达成;正面、积极的舆论增强了公众参与的热情和信心,但高度一律的舆论容易导致舆论震荡。

Taking the coverage of Beijing Olympic news in People＇s Daily, China Sports Daily, Beijing Evening,Jinghua Times and Titan Sports Weekly as research subjects, this paper discusses the way and feature of the construction of public opinion environment of Beijing Olympics through the domestic newspapers. The result shows that the domestic newspapers carries out the function of public opinion guide, the market newspapers place extra emphasis on the news value,but all the papers also follow the propagandistic rules as a whole; for the aim of directions, the domestic newspapers mainly reflect the positive evaluations about Beijing Olympics, and the aim of public mobilization is also get ; the positive public opinions enhance people＇ s enthusiasm and confidence to join in it. However, the consensus of public opinions tends to cause the shaking of public opinion.