数据仓库在商业银行CRM中的应用研究

the Study on Application of Commercial Banks’ CRM

本文主要介绍了数据仓库的基本概念、国内外商业银行实施CRM的现状和商业银行实施CRM数据仓库的主要技术等。

This paper mainly introduced the data warehouse’s basic concept,the present situation of commercial banks implements CRM in domestic and international,and the main technology of commercial banks implements CRM data warehouse etc.