基于旅行社平台的自驾游市场开发与产品设计

On the Development and Product Design of Self-Driving-Travel Based on Travel Agency

"自驾游"已经成为国内旅游市场一块新兴的大蛋糕,前景一片看好。然而,在强劲的发展势头背后,目前的自驾游市场存在着政策与基础条件滞后、行业经营不规范等种种问题。旅行社作为最专业的旅游活动组织企业,在自驾游经营方面比其他经营者更具优势。迎合热情高涨的消费需求,旅行社应该抢占先机进行市场开发与推广,从汽车服务、线路设计、活动策划等多方面进行自驾游产品设计,开创新的旅游经营利润点。

Self-Driving- Travel has become an emerging tourism market, with a promising prospect. However, behind the strong development momentum, there are still some problems in the lag of policy and basic condition and the imperfection of industry management. As the most professional tourism activity organization enterprise, the travel agency has more advantages on Self - Driv- ing- Travel operation than any other operators. In order to meet the increasing requirements of the consumers, travel agencies should take quick actions in the development of market, automobile service, tour line design, activity design, etc.