从传播角度分析广告的负面影响

Analyze the Passive Effects of Advertisement Viewing from the Propagation

广告作为一种特殊的传播活动,由于其传播过程中各主体所处地位和立场的不同、传播目的及方式的差异以及职业道德精神的缺失,导致广告传播对社会产生广告泛滥、广告谎言、对特殊受众的伤害、对消费观念的误导等诸多负面影响。

Advertisement takes the more effects on the social culture as a kind of special action of propagation. In that the difference of individual＇s position , the difference of the purpose and mode of propagation and the vacancy of vocational morality among the propagation , advertisement therefore passively affects the social culture .