第24届哈尔滨大冬会现场观众欣赏素养的培育

Appreciatory Diathesis of the Field Audience in the 24th Winter University Winter Games

观众的欣赏素养在一定程度上决定了赛事举办国的文明程度。为了有效提高第24届世界大学生冬季运动会现场观众的欣赏素养,通用文献综合和具体实例查找出影响大冬会现场观众欣赏素养的因素有舆论导向、冰雪体育比赛常识与相关礼仪和赛会的组织等等,并总结出加强大众媒体的宣传力度、培养"专业"观众和发挥志愿者的积极作用等提高现场观众欣赏素养的具体途径,为大冬会的成功举办提供保障。

To a certain extent, the appreciatory diathesis of field audience has most exposition of the host＇s civilization level. For effectively improving the appreciatory diathesis of field audience in the 24th world university winter games, the article has found out some influencing factors such as direction of public opinion, general knowledge on the ice - snow sports competition and management of competition by using some information and factual example. It summarizes some practicable approaches, enhancing the propaganda of mass media, fostering the special audience and exerting the volunteers＇positivity, to improve the field audience＇s appreciatory diathesis which may help to successfully hold the games.