区域旅游贸易引力模型的构建及实证分析——以南京市国内客源市场为例

The Conduction and Analysis of Trade Gravity Model in Regional Tourism——Take the Tourist Market of Nanjing for Example

旅游者是旅游活动的主体,分析客源市场,对提高区域旅游竞争力,增加客流量具有重要的现实意义。本文以南京市为例,应用贸易引力模型,引入新的变量,对小区域客源市场影响因素进行了回归分析,通过变量剔除,构建了适合分析区域旅游影响因素的模型。通过分析发现感知距离是对居民出游影响最大的因素,城镇居民出游率、人均GDP和基础设施接待能力差异等变量都对客流量有重要影响。

Tourists are the main part of tourism activities, so analyse the characteristics of tourist market can promote the competitiveness of regional tourism, and increase the passenger flow volume. This paper takes Nanjing city for example, and applies the gravity model of trade, introduces new variable, and makes regression analysis to tourist market. After analysing, Cognitive distance was considered to be the most important factors that influences making decision of traveling. Based on these influencing factors, this paper Constructs an adaptive model to analyse the influence factors of tourist market.