基于三维变量的物流外包合作博弈分析

Cooperative Game Analysis of Logistics Outsourcing Based on Three-Dimensional Variables

第三方物流服务需求方与提供商之间的合作对提高整个物流外包的绩效十分重要,但在物流外包过程中,第三方物流服务提供商的资产能力、管理水平与努力水平三因素均为非对称信息。在此基础上,建立第三方物流服务需求方与提供商之间的合作博弈模型,利用委托-代理理论和最大值原理求解得出博弈双方的合作策略;在代理人为风险中性的假设下,进一步分析物流外包方的风险成本、激励成本和总代理成本。结果表明:物流服务提供商的资产能力、管理能力以及努力水平,在物流外包中起到关键的作用。

Cooperation between third party logistics service buyers and suppliers contributes significantly to overall improvement in logistics outsourcing. In the logistics outsourcing process, however, all knowledge about asset ability, management and seller efforts is asymmetrical. For this research, a cooperative game model was established between third party logistics buyers and suppliers. The principal-agency and maximum value principle were used to decide the cooperative strategies in the game. Furthermore, assuming that the seller is risk-neutral, the risk cost, incentive cost and total agency cost were analyzed. The research indicates that assets ability, management and supplier efforts are critical in the logistics outsourcing process.