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企业非市场战略研究前沿探析 被引量:14

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摘要 随着企业非市场战略研究的兴起,该领域学科庞杂、理论林立的弊病日渐显现。针对这一问题,本文尝试对现有非市场战略研究背后的理论视角进行挖掘、归纳。在梳理近十年相关文献的基础上,本文对该领域的理论基础、基本假设、研究主题及相应的实证结论逐一进行了评介。
作者 林淑 顾标
出处 《外国经济与管理》 CSSCI 北大核心 2007年第11期25-31,共7页 Foreign Economics & Management
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参考文献17

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