摘要
广告语言是广为流行的语言,它具有一切娱乐性语言的特征,表现在它的多种语言的修辞功能,特殊的文化意义以及社会性。
Advertisement wording is a type of widely spread wording. It has the characteristics of language playing, demonstrated in its figure of speech, its special meaning in culture and sociality.
出处
《贵州教育学院学报》
2007年第6期86-88,共3页
Journal of Guizhou Educational College(Social Science Edition)
关键词
广告语言
娱乐性
文化意义
Advertisement Wording
Language Playing
Cultural Meaning
