摘要
服务业所具有的无形性、生产消费同时性和高顾客接触度等特点,使得服务业的模块化不同于制造业。根据系统方法,服务业的模块化运营可以从价值链、企业边界和顾客接触三个维度进行设计。
Compared with tangible products, service has many different characteristics such as intangiblity, inseparability,and customer involvement, etc. This article analysis how these characteristics effect the modularity operation in service industry, and sets up an analysing infrastructure inclding three aspects, value chain, firms boundary, and customer contact.
出处
《天津师范大学学报（社会科学版）》
CSSCI
北大核心
2008年第2期32-36,共5页
Journal of Tianjin Normal University(Social Science)
关键词
服务业模块化
价值链
企业边界
顾客接触
modularization
service industry
value chain
firms boundary
customer contact
