摘要
人与其他动物的分水岭之一，就是人是一种不断制造标准并用各种标准来约束与评价自身的动物。人类文明在某种意义上就是标准与规则的集合。而一个行业与市场的标准及规则体系的健全与精细程度，也往往是成熟度的重要标志。
The point distinguishing human beings from other animals is： human beings are animals that continually produce norms, restrict and estimate themselves by the norms. In a sense, the human civilization is a collection of norms and principles. Meanwhile, the wholeness and precision of the norms and principles system means maturity of an industry and market.
出处
《中国广告》
2008年第4期49-64,共16页
China Advertising
