绿色商业引导绿色消费的障碍分析——基于绿色消费模型的视角

Analysis of Obstacle in Green Business to Lead into Green Consumption——Based on the Perspective of Green Consumption Model

绿色消费是一种以"绿色、自然、和谐、健康"为宗旨,有益于人类健康和社会环境的新型消费模式,绿色商业和绿色消费是和谐统一的。目前,我国在引导绿色消费过程中存在障碍,解决障碍的关键是绿色市场主体之一——厂商应努力做好相关的工作。

Green consumption is a new consumption mode aiming at ＂green, nature, harmony and health＂ and henefieial to people＇s health and social environment. Green business and green consumption are in harmony and unification. Currently, an obstacle exists in the process of leading into green consumption. The key to wiping out the obstacle lies in the manufacturers, one of the main bodies in the green market, which should make great efforts in correlative work.