CCTV媒体公园的项目实践

The CCTV Media Park Project

中央电视台是中国国家电视台,其新台址工程坐落于最具活力的北京中央商务区,是建国以来国家建设的单体最大的公共文化设施。作为央视新台址工程的重要组成部分,“媒体公园”的规划设计方案强调了央视作为媒体先锋的五个本质意义——“时代、时尚、时下、时段、时机”,在研究人的行为模式的基础上,融合皮拉内西的景观风格,力图建成北京城新的地标景观和城市名片。

CCTV, which is China＇s National Television Station, has settled down its new Ioc, ation in the most dynamic Central Business District in Beijing. This project will be the largest public cultural facility ever since the establishment of New China. The planning and design for Media Park, the major component of the CCTV New Location Project, highlights the five properties for CCTV＇s leadership in mass media, which can be illustrated as time, fashion, update, period and opportunity. This design integrates the Piranesi style and attempts to build a new landmark and urban logo for Beijing.