5Zollo, M., & Winter, S. G. 2002. Deliberate learning and the evolution of dynamic capabilities. Organization Science, 13:339-352.
6Hitt, M. A., Hoskisson, R. E., & Kim, H. 1997. International diversification: Effects on innovation and firm performance in product-diversified firms. Academy of Management Journal, 40:767 -799.
7Argote, L., McEvily, B., & Reagans, R. 2003.Managing knowledge in organizations: An integrative framework and review of emerging themes. Management Science, 49:571 - 582.
8Holt, Do uglas B. How to build an iconic brand [J ] . Market Leader, 2003 , 21 ( Sum. ) : 35 - 42 .
9Ort ner , Sherry B. On key symbol s [J ] . American Ant hropologi st, 1973 , 75 (5) : 1 338 - 1 346 .
