可遇可求话选题--从编发《中药趣话》说开去

Discourse on Topic Selection

本文结合作者的工作经验,以《中药趣话》为例,分析做好选题策划值得借鉴的几点经验:顺应社会潮流和发展趋势,把握选题的时机;把出版社及编辑自身的优势结合起来;关注选题的读者对象与价值。

The paper takes Episodes of Chinese Traditional Medicine, an up-to-date popular book, as an esample, and gives several experiences worthy of learning about subject selection in the condition of competitive market and changeable requirements. The author points out that it is important for a successful tide to grasp the publishing opportunity, to combine the editor＇ s advantages with his publishing house＇ s advantages, to adapt to market requirements.